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"On the Job" Campaign








Texas Mutual Insurance Co.
TV Commercial | Social | Photography
ProFor showcased real stories for Texas Mutual’s multi-year, bilingual “On the Job” campaign.
Under the creative direction of Wick Marketing, ProFor brought Texas Mutual’s “On the Job” campaign to life. Over three years, we told the stories of real Texas workers and businesses, highlighting the essential role of workers’ compensation insurance. Each bi-monthly production captured the genuine impact of Texas Mutual’s policies, blending cinematic visuals with heartfelt narratives in English and Spanish. This campaign exemplifies ProFor’s ability to connect with audiences on a human level, making complex topics relatable and engaging.





