Hisense - World Cup 2026
YouTube Branded Content
A reality-led branded content series produced across three countries for the world's largest sporting events.
As an official FIFA World Cup sponsor, Hisense launched a branded content campaign built around real people, real spaces, and real reactions to their products. The series followed six influencers across the U.S., Canada, and Mexico through entertainment and appliance makeovers featuring Hisense's product lineup, including 100-inch TVs, laser projectors, the Canvas TV, and connected home appliances.
Each episode ran approximately seven minutes, blending docu-style storytelling with product integration that felt native to each influencer's world. The campaign also included a compilation film that tied the individual stories together across all three markets.
The series earned 1.3 million combined views on YouTube at launch, reaching audiences through creators with a combined 3.4 million followers.
Project Details:
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Type: Branded Content / Campaign
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Format: Docu-Style Branded Shorts, Compilation Film
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Markets: U.S., Canada, Mexico
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Deliverables: 6 Hero Films, Compilation Video, Social Cutdowns
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Results: 1.3M YouTube views at launch
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Featured influencers: @gameroomtheater, @juegodedoce, @thebellobross, @valmarin_r, @mattyFCx, @samrusssso
ProFor produces multi-format campaigns that work across markets, platforms, and talent. Whether you're activating a sponsorship, launching a product line, or building a content series around influencer partnerships, we handle the production from start to delivery. If your next campaign needs to scale across regions and formats without losing quality, let's start the conversation.