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USAA

Insurance & Banking

USAA offers insurance and banking services exclusively for the military community. Its value proposition is as tightly targeted as it is true to itself. Together, we've explored multiple angles of clear and consistent communication to satisfy their needs as a branchless company.

1.

Gronk is special.

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What would you do to join USAA? And what if you still couldn’t? Superbowl Champion Rob Gronkowski will try anything to make it happen… After all, he truly is a champion.

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2.

Member Voices

This series of national commercials is as simple and transparent as letting the public hear what USAA's members have to say. 

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3.

USAA & NFL

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Co-branding with the NFL, we've explored multiple tones from comedic, to realistic, to inspirational.

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4.

USAA & VISA

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Co-branding explainer with VISA to make member's day to day life a little easier.

5.

Animation

These animated explainers provide an easy understanding on how USAA works to help its members.

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